Hi (Your friend's name),

(Your name) just switched to Viridian Energy to help the environment and save money. (Your name) thought you would be interested for the following reasons:

• Better for the Environment: Switching to Viridian for only one year is the equivalent of reducing your carbon footprint by more than 2,000 pounds. That’s the equivalent of planting 130 trees or 2000 miles not driven on the road.
  
• Save money on your electricity: Because of deregulated markets, companies like Viridian are able to provide electricity that is cheaper than what the utility is offering. With Viridian, you can save up to 30% on my monthly electric bill.

(Your custom message here)